Here is a piece I worked on over this weekend. I was looking through some stock photo sites, I came across one image in particular and thought it would be perfect to put a couple of techniques i’ve been learning about into practice. I’m really pleased with how it turned out, so much so that I did two versions!
As with all the works here, just click on the plus sign for a full preview.
Concept for a proposed rebrand of McCann I to McCann Erickson Digital. Inspired by what digital meant to me, I came up with several concepts that attempt to communcate the electrifying, exciting and buzzing nature of what digital has to offer us.
A personal piece exploring vector techniques.
Clarks were after an e mail template that they could use for when they had sales on. In keeping with Clarks brand values, I created an e mail that was clearly about a sale, without being tacky.
Aldi needed to promote a weekly special buy in a product and price focussed e mail. This was the result.
To promote their new faster shipping times, UPS required a simple and appealing e mail, in a format that would lend itself to being translated into 12 different languages.
Disconcertion, a weekly dance night run by myself at University, needed some graphics to grace projection screens during the event, here are just two of the ones used. The second uses the Disconcertion symbol.
Gola classics were after a new brand concept for 2008. They wanted one single image, that got across the nostalgic element of the trainers, without being overtly retro. This was chosen to go through to the pitch.
Creative concept for Vivalis’ ‘Me Me Me’ make up brand. They needed a fresh look for 2008 that conveyed the darker edge to their new product ranges.
